The woman

To Sarah De Saint Hubert, fashion has always revolved around stories and souls. She defines garments as a medium, not as a purpose. The luxury of each piece is found when you get lost in its narrative and details. Her own story led her into founding her eponymous womenswear label. Knowledge, confidence and passion outlined the DNA, drawing its strength and inspiration from her personal heritage and emotions. READ MORE

Graduating from the Royal Academy of Fine Arts in Antwerp in 2002, Sarah landed her first internship in Paris, working for Givenchy’s Haute Couture collections. From there she continued on to Italy where Sarah expanded her horizon working for Alberta Ferretti. After these international experiences, Sarah organised a meeting with Belgian designer, Ann Demeulemeester, who already showed an interest in her work after judging her final graduate collection. For Sarah, working for Ann Demeulemeester as an assistant during four years was almost like a second education. She learned how to build a collection from scratch, how to source fabrics and how to work in a team.

After four years working for Ann Demeulemeester, Sarah decided to take a break from fashion. She met her boyfriend, who is in the music industry and decided to pursue this new creative outlet herself. After having two children, music became a passion instead of a job, and Sarah chose to get back into the fashion industry and started to work for Kipling. Kipling not only offered her some welcome stability, but she also gained a new perspective on the commercial side of the fashion industry. While working at Kipling, the roots for creating her own fashion label were planted, but with a 5-month-old daughter, the timing wasn’t right. After Kipling, Sarah went to work as an assistant at A.F. Vandevorst. It is here the dream for her own label grew even more, and in July 2017 she realised the time had arrived and it it was now or never. She decided to take a leap of faith and started to lay the foundation of Sarah De Saint Hubert, her own label where she could put all her obtained experience and knowledge to good use. READ LESS


The label

Sarah De Saint Hubert’s debut womenswear collection for spring/summer offers a reinterpretation of classic staples. It encapsulates her Belgian and French heritage, the marriage between sport and couture, the juxtaposition of rock-’n’-roll and femininity. All ethically made in Portugal.


The story

While sketching and juggling options for her collection, Sarah looked back to her French grandmother’s vintage garments. She started playing with pieces of exquisite lace and hand-embroidered details when her eye stumbled upon a polo shirt from her son. Something clicked. The sportswear elements of her son’s polo shirt, perfectly represented what Sarah was looking for to incorporate her father’s legacy as a race pilot in her brand’s vision. Combined with the intricate details and artisanal craftsmanship from her grandmother’s fabrics, Sarah focused on designing polo shirts and T-shirts that merged these worlds of sportswear and couture into one.